Aimed at governments and corporations in the wake of World War I, this classic work combines crowd psychology with the pillars of psychoanalysis to argue the importance of public relations in democratic society.
First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. His seminal 1928 book Propaganda laid out how propaganda could be used to regiment the collective mind in a variety of areas, including government, politics, art, science and education.A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relationsįew books have been as quietly powerful as Edward L. Nicknamed “the father of public relations,” Edward Bernays (1891-1995) was a pioneer in the fields of propaganda and public relations, combining theories on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, to become the first thinker to explain how corporations and politicians could manipulate public opinion. The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to “regiment the mind like the military regiments the body.” A seminal work on how public opinion is created and shaped, Edward Bernays’s 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.Ī primer on the then new profession of “public relations counsel,” Crystallizing elucidates the “instruments and techniques” that PR professionals use to mold public opinion on behalf of their client’s interests.
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