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You can't pay enough to grow at those rates and have a viable company. In order to get hypergrowth, you have to have organic, inbound, and viral word of mouth. For inquiries about sponsoring the podcast, email full access to Lenny's Newsletter at Transcript Everything Everywhere All At Once on Hulu:.How to Win Friends and Influence People:.Tao Te Ching, Stephen Mitchell translation:.(49:00) Challenges of C-suite roles in startups (47:01) How to build trust between CEOs and CMOs (43:04) Common growth levers and roadblocks (39:54) When to hire your first salesperson (35:28) Atlassian’s product-led growth strategy and delayed sales team hiring (31:31) How to accelerate word-of-mouth marketing (28:14) Is word of mouth a necessary growth lever? (24:06) Lessons from successful hypergrowth companies (19:25) The importance of quality products and sustained brand advertising

(16:05) Advice for finding a job during a recession

(14:41) Asking better questions and making decisions with energy (12:42) Criteria for assessing a phenomenal company (10:39) Choosing the right company for accelerated career growth (08:15) 5 things you need to do to get to the C-suite (07:15) Why there is no substitute for working hard (04:28) Habits and behaviors that will help you reach an executive role

Why most CMOs and CPOs get fired, and what we can learn from this.

How to find and execute new growth opportunities.

Advice for navigating the job market during tough times.

How to advance in your career, and how to someday become an executive.

Patterns across the most successful hypergrowth companies.

These days she’s an advisor to CEOs and CMOs of hypergrowth B2B companies and has worked with companies like Miro, Segment,, 1Password, Productboard, Sprout Social, Weights & Biases, and more. Brought to you by Rows-The spreadsheet where data comes to life | Braintrust-For when you needed talent, yesterday | Coda-Meet the evolution of docsĬarilu Dietrich is a former CMO, most notably the Head of Marketing who took Atlassian public.